Engagement
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Direct Marketing | Print
Wherify Launches DR Blast for Kid Finder
A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August
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Direct Marketing | Print
Fingerhut Catalog Same as It Ever Was
The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s
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Direct Marketing | Print
Lillian Vernon Launches Mastercard
Cataloger Lillian Vernon has launched its first-ever branded credit card.
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Direct Marketing | Print
Mailers Cheer Potter Rate Case Announcement
Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.
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Direct Marketing | Print
If You Could Wish Yourself a Techno Solution
You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when
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Data Driven ROI
Hey You!
Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the
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Engagement
BK Gets Serious with The Simpsons
Burger King had such a good time doing a Halloween promo with Twentieth Century Fox Television’s The Simpsons last year, the Miami-based QSR this year
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Direct Marketing | Print
Golden Gouge
Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.
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Direct Marketing | Print
Moore Tries Flashy Mail Package
A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more
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Digital
Stonewall Kitchen Revamps Web Site
Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.