Engagement
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Acquisition
99 and 44/100% Art
It’s a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,
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Direct Marketing | Print
Financial DMers Prefer Mail: Survey
Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities
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Direct Marketing | Print
Lillian Returns to Wow DM Club Audience
The grand dame of catalog marketing, Lillian Vernon, addressed a rapt audience of DMers last month in her first speaking engagement since retiring as
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Engagement
Masterfoods’ Goodies Promoted at Regal Theatres
Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote
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Engagement
Faultless Starch Targets Rodeos
Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with
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Acquisition
Nestl Candies Sweeps Touted on 64 Million Wrappers
Seven Nestl USA candy brands this month broke an on-pack/online sweeps that gives away music downloads and four grand-prize trips to hang out with different
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Engagement
PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.
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Engagement
Blimpie Diners Sample Health Clubs
In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have
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Engagement
Heineken and RealNetworks to Offer Music Downloads
Heineken USA and RealNetworks have joined forces to give away millions of songs this summer. Kicking-off Memorial Day weekend, every specially marked
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Engagement
Travel Channel in Deal with Reader’s Digest
The Travel Channel entered a media and marketing deal with The Reader’s Digest Association, Inc. for the network’s new series John Ratzenberger’s Made