Engagement
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Acquisition
Dallas Burns Team’s ID
The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches …
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Acquisition
Wisk, Ripken Tout Dirt on 8 Million Bottles
Unilever touts dirt in an on-pack and online contest for Wisk that stars baseball great Cal Ripken, Jr. The June-through-October promo lets local communities collect on-pack points and the “team” with the most points at the end of the effort wins a …
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Acquisition
Yahoo! And HP Giving Away Hummers
Yahoo! Finance and HP are teaming up at the U.S. Open in Southampton this weekend to offer golfers a chance of winning a new Hummer H2 by scoring a hole in one. The two companies will take over The Southampton Driving Range on Saturday and Sunday and …
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Acquisition
Dasani Teams with Lance Armstrong
Dasani has teamed with Lance Armstrong in two promotions tied to his attempt at winning a sixth Tour de France this summer. This month, the Go for Six instant-win game offers participants a one-in-six chance at winning some Armstrong related prizes each …
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Acquisition
Baja Fresh Sweeps Touts The Terminal
Baja Fresh is using a sweepstakes to promote the release of the film The Terminal. The sweepstakes, which ends June 30, offers the grand-prize winner a private screening at a local theater with 50 friends. Ten first-place prizes are Carta Baja Fresh …
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Acquisition
Hormel Hypes Summer Reading
Hormel Foods is running a summer-long radio promo for its Kid’s Kitchen microwave meals that encourages kids to read. The effort, called School’s Out Make a Splash with Kid’s Kitchen, uses on-air and in-store ads sending kids to …
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Acquisition
Ben & Jerry’s Plots Its Own Summer Games
In a nod to the 2004 Olympic Games, Ben & Jerry’s Scoop Shops are hosting a tongue-in-cheek Ben & Jerry’s 2004 Summer Games promo. Consumers compete for a grand-prize trip to Burlington, VT headquarters for an awards ceremony and rock concert tied to …
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Acquisition
America’s National Parks Entice Summer Travelers
As part of an initiative to get travelers to explore America’s 388 national parks, the National Park Service and the Travel Industry Association of America have embarked on a national campaign to promote the country’s lesser-known parks. The See …
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Acquisition
Thrifty Giving Away Daily Prizes
Thrifty Car Rental has launched an online sweepstakes with 85 daily prizes of a free weekly car rental in the U.S. Winners will be randomly drawn daily from among all entries received by 5 p.m. CDT that day, and non-winning entries remain eligible for …
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Acquisition
Search on for Powerpuff Girls Model
Cartoon Network is seeking real-life girls to represent The Powerpuff Girls in its new print and on-air campaigns. Girls ages six to 16 can enter Cartoon Network’s Style Heroes Model Search now through Aug. 11. Entry forms are downloadable at …