Engagement
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Engagement
NBC Ties In Universal With Olympics Promos
NBC will leverage its recent merger with Universal to promote its coverage of the Summer Olympics, staging events at Universal’s theme parks to entice viewers. “It’s a great way for us to bring our around-the-clock coverage to our theme parks and …
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Acquisition
Kohl’s Awards Michelle Branch Concert
Kohl’s Department Stores is giving away a private Michelle Branch concert in its back-to-school sweepstakes. Kids go in-store to see if it’s a concert ticket The Ticket to Win campaign distributes game pieces in-store and via FSI. Shoppers bring their …
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Engagement
DTour Live Back in Simon Malls, Women’s Tour Debuts
This month, Simon Malls has launched marketing events targeting teens and women: Simon DTour Life is a fusion of teen music and brands and Simon Mall for You is a tour about relaxation, fashion and rejuvenation for women. Simon DTour Live visits 25 …
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Engagement
Live from the IMA Executive Summit: Update on Gift Card Legislation
Legislation regulating gift cards continues to be enacted, adding to an already confusing array of laws that often vary from state to state. “You have a real mish mash of rules,” said Incentive Federation attorney George B. Delta. Delta outlined a …
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Acquisition
MasterCard Woos Freshmen at Bed, Bath & Beyond
MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen. Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). …
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Acquisition
Starz Wants Viewers to Put On Their Dancing Shoes
In celebration of the upcoming Miramax Film, Shall We Dance?, Starz is launching a sweepstakes that will send one winner waltzing down the red carpet to the movie premiere. From now through Sept. 19, viewers can log on to www.starz.com to compete and …
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Acquisition
Newcastle Brown Ale Sweeps Offers Winner Two Grand Prizes
Newcastle Brown Ale has announced a nationwide fall sweepstakes, Best of Both Worlds, that will offer one winner two grand-prize trips, including Super Bowl weekend trip in Las Vegas with three friends and a Valentine’s Day trip for two to the British …
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Engagement
Live from the IMA Executive Summit: Action Plan Addresses Criticism of Incentive Show
An action plan has been put in place to rebuild the Incentive Show after a steady decline in attendance by both attendees and exhibitors drew criticism from the Incentive Marketing Association. Donna Oldenburg, show director for VNU Expo, which produces …
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Engagement
Live from the IMA Executive Summit: A New Gift Card with Multimedia Capabilities
There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …
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Acquisition
Best Buy Launches Free Fantasy Football Game
Best Buy Co., Inc. has launched its first-ever online fantasy football game, in conjunction with Fanball.com, giving players a chance to win more than $20,000 each week in consumer electronics and entertainment prizes from the home entertainment …