Topic

Engagement

  • Engagement

    College Try

    Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

  • Engagement

    Movie Matchmakers

    This fall, Loews Cineplex is bringing the singles dating experience to its movie theaters in select cities across the country in hopes of livening up

  • Engagement

    THE GOLF SHIRT

    According to a logoed apparel study done by Wearables Business magazine and PROMO in 2003, golf shirts are the second most common wearable for promotional

  • Engagement

    What’s on your lapel?

    It’s hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only

  • Engagement

    Citigroup gives away cash

    Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los

  • Engagement

    Moving to the Head of the Class

    The Incentive Marketing Association has set its sights on increasing corporate America’s use of incentives to drive sales and employee retention currently

  • Engagement

    Small City Big ideas

    It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

  • Engagement

    Top Brands Join Festival for NFL Opening Kickoff

    The National Football League, along with numerous top name brands, will hold an interactive festival in Boston this month to promote its 2004 NFL Opening Kickoff. The NFL Kickoff Football Festival, to be held Sept. 4-6, aims to bring the thrill of the …

  • Acquisition

    Cingular Wireless Targets High Schoolers

    Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by …

  • Acquisition

    Black & Decker Teams With Boomer Esiason

    Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker’s new line of laser tools. Black & Decker’s Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. …