Engagement
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Acquisition
Nestea Rolls Snowman with Web site, Tour
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music …
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Engagement
P&I Postscripts
REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at …
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Engagement
Susan Gray to Take Reins of IGCC
Susan Gray, the executive VP of the Incentive Gift Certificate Council, will be appointed president at the groups membership meeting to be held Sept. 27 at the start of the Motivation Show in Chicago. Gray, works as the director of merchant operations …
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Engagement
Gift Cards Flow South to Aid Hurricane Victims
At least one retailer and a supermarket chain are using gift cards to help victims of the recent Florida hurricanes. Sears, Roebuck and Co. provided United Way of Florida with $120,000 in gift cards for the families most affected by Hurricanes Charley …
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Engagement
Publix Switches from Paper to Plastic: Gift Cards that is
Publix Super Markets has replaced its paper gift certificates with plastic, reloadable gift cards. The cards can be reloaded in values from $5 to $500 and have no expiration date. “Gift cards are more accessible to customers than the paper gift …
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Engagement
TiVo Launches Rewards Program and Credit Card
Digital video recorder maker TiVo has launched a rewards program to promote new subscriber referrals, and a TiVo-branded credit card that allows subscribers to earn incentives with each purchase. The company said TiVo Rewards lets existing TiVo …
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Engagement
CompUSA Trys Instant-Win Incentives Tied to Visa Card
CompUSA hopes to motivate its thousands of employees by dangling instant-win cash prizes via a partnership with Visa as an incentive to sell more product. Each time a CompUSA team member sells a targeted product, they can log on to the company’s …
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Engagement
Spending on the Rise for P&I: PROMO Survey
U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
House of White Birches Offers New Book for Women Woodworkers In a 12″ x 8-3/4″ polywrap promotion, the House of White Birches targets female woodworking enthusiasts with a new book, Woodworking for Women’s “Creative Ideas for Yards & Gardens.” The book …
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Engagement
Attention Class: Time to Learn about Promotional Products
Hundreds of professors at schools across the country will be receiving kits this week in a pilot program designed to aid them in teaching students about the value of promotional products as a valid advertising medium. The kits, the brainchild of the …