Engagement
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Engagement
Taubman Incents Men with Style Packages
Men like to be pampered too. Whether metrosexual or macho, what man wouldn’t like a mini-facial or an all-day 15% discount card for Bloomingdales or a fashion consultation with a denim expert? That’s the hope of Taubman Centers Inc., now out with …
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Acquisition
Ford To Follow Oprah Giveaway
Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV’s Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the …
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Acquisition
Southwest and Blockbuster Offer Up 4 Million Snack Packs
Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, …
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Acquisition
Yahoo Wires Bus Stops for Local Launch
Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search …
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Acquisition
GNC Starts Sponsorship Sweepstakes
General Nutrition Centers, Inc. has launched an essay contest that will turn three amateur athletes into GNC Pro Performance-sponsored athletes. Amateur and aspiring athletes can visit gncproperformance.com to enter to describe their endurance goal in a …
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Acquisition
Starz Scares up Trip for Four to Disney World
In trying to scare up some viewers for its upcoming “haunted” comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World. The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 …
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Acquisition
Gold’n Plump Revs Sweepstakes
Gold’n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin’ for Gold’n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The …
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Acquisition
Microsoft Dresses Up Mac Sweeps
Microsoft extends its “Inner Suit” ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft’s Office 2004 for Mac software. The sweeps (and the ads) are built on the notion …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Eddie Bauer Launches Campaign for Environment To affirm its commitment to the great outdoors, Eddie Bauer enlisted a raft of celebrity spokespeople and launched its “Explore Your Environment” ad campaign. The campaign includes mass media as well as …
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Engagement
Coming Attractions
Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while