Engagement
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Acquisition
J&J Consumer Takes Strong Steps to Revitalize its Brand
The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo. -
Acquisition
HP and IKEA Commit to Scaling Use of Ocean-Bound Plastics
The two brands have upped their commitments by joining a consortium of worldwide businesses committed
to developing the first global network of ocean-bound plastics supply chains. -
Engage & Convert
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
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Acquisition
Clorox CMO Eric Reynolds Talks In-house Agencies, Challenges, Growth Opportunities, #MeToo
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes. -
Acquisition
5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns. -
Acquisition
Marc Pritchard Calls for Stronger Action to Tackle Society and Sustainability Issues
Voices are growing louder for the industry to take stronger roles and action to address difficult society and
sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women. -
Acquisition
How to Build an Experience Brand: Five Considerations
Consumers are very concerned with the way brands behave in the
world. Is your health in order as an experience brand? -
Acquisition
Whales, Covered in Plastic, Rise from the Streets of Zagreb
Greenpeace has launched a campaign to raise public awareness about the
enormous amounts of plastic waste in the oceans and seas. -
Email
Why GDPR Can Improve Your Email ROI
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
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Acquisition
Nebraska’s Self-Deprecating Campaign: “It’s Not for Everyone.”
Nebraska may not be on everyone’s bucket list and the state—as hurtful as
that may be—understands and crafted a humorous campaign that quickly went viral.