Engagement
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Acquisition
CMO’s Go Back to Basics, Shift Budgets, Revitalize Brands: 2019 CMO Predictions
Forrester just released its 2019 predictions for
CMOs—and what a year it will be. -
Acquisition
How to Spike the Holiday Marketing Plan with Data
A new holiday trends report helps marketers
understand the frazzled holiday shopper. -
Acquisition
4 Fixes for the Disconnect Between Marketing and the Customer Experience
Regardless of how great your new product or service might be, customer experience and expectations
and reality will clash as long as your team members fail to embrace your core message. -
Email
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content. -
Acquisition
5 Content Marketing Tips from Cartoon Hangover
Don’t miss Dan Toth’s exclusive and insightful presentation Nov. 8 during Chief Marketer’s
free “Content-First Marketing” virtual event 11:00 AM-2:30 PM. -
Acquisition
As the Holiday Dash Gets Underway—Free Shipping Trumps Speed: Study
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales. -
Acquisition
Reeses’ Candy Converter Swaps Out Candy Kids Hate
The candy brand set up a “candy converter” vending machine in one of the
busiest places on earth—Fifth Avenue in New York City. -
Acquisition
Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV. -
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines. -
Demand Gen
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything.