Engagement
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Engagement
Neiman Marcus Offers First Crack at Lexus Hybrid
Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle
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Engagement
Marriott Sells Loyalty Points Online
Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Spiritual-based offerings marketer Sounds True has sent out a solo mailer touting Delores Ashcroft-Nowicki’s home training course in Western Magick.
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Acquisition
Babies “R” Us Makes Amends over New Year’s Contest
Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
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Engagement
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network’s best-loved characters.
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Acquisition
Travelocity and MasterCard Incent Travel with Big Bucks
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.
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Direct Marketing | Print
Bush Signing Statement Raises Mail Privacy Questions
The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.
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Direct Marketing | Print
West Marine Direct Sales Up Slightly
West Marine Inc. posted catalog and Internet sales of $43.2 million for the year ended Dec. 30, a 0.7% increase over $40.4 in the prior year.
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Acquisition
Yahoo Launches Intern Contest Tied to Apprentice Premiere
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes
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Engagement
Grease Takes To the Streets Via Buzz Campaign
Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want.