Engagement
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Engagement
Event-Marketing Spending: Nowhere to Go but Up?
(Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to “Promo” magazine’s 2007 Event Marketing Trends survey.
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Direct Marketing | Print
Meet the Broker: Stan Madyda
Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.
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Acquisition
Baskin-Robbins Kicks off Chocolate Lovers Sweepstakes
Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike.
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Engagement
HBO Pushes Rome with Wine Samples
HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome.
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Acquisition
Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.
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Engagement
Promotional Products Get the Message Across: PPAI Study
Adding a promotional product to the media mix it a good thing.
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Acquisition
Kmart Contest and Web site Motivates Weight Loss
Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.
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Acquisition
DIC Launches Watch & Win Sweepstakes
DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.
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Engagement
Comerica Extends Miles Program to Debit Cards
Comerica Bank is rolling out two new debit cards that let owners earn WorldPerks airline miles.
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Engagement
P&I Postscripts
RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.