Engagement
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Acquisition
Nestlé Sweeps Sends Winners to American Idol Finale
Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes.
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Direct Marketing | Print
USPS Assesses Transformation Progress, Likes What It Sees
The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.
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Engagement
Pepsi Pulls Out all the Stops to Engage Young People with Packaging
In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults
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Acquisition
Pond’s TV Sponsorship Brings Product Placement, Contests
Pond’s, the anti-aging skin care line, has signed a deal to become the presenting sponsor of a six-hour television event, The Starter Wife.
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Acquisition
Sponsors Return for SI Kids Snow Search
Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.
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Direct Marketing | Print
USPS Eyes 2009 for Total Intelligent Mail Adoption
By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.
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Acquisition
Pepsi To Give Away $100,000 Diamond-Studded Soda Can
Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.
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Engagement
Sesame Workshop Launches Apple Program with Hannaford
Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends.
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Acquisition
Febreze Goes on the Road to Find a Fresh Face for a TV Spot
Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.
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Data Driven ROI
Back to Print with Custom Publishing
(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.