Engagement
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Acquisition
Super Bowl Wannabes
Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors
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Engagement
Front-Wheel Drive
Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show
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Engagement
Free Beer
California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to
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Acquisition
Spring is in the Air
The consumer is in control. We’ve all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have
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Direct Marketing | Print
Short Cuts
The U.S. Postal Service has named Kathleen Ainsworth vice president, delivery and retail. She will be responsible for delivery, retail and vehicle operations involving nearly 37,000 Post Offices, stations and branches
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Acquisition
Ikea Hops into Bed-making Contest
Did you make your bed this morning? That could be worth $5,000.
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Engagement
Cingular Holds Text Bees to Educate Parents
The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months.
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Acquisition
El Pollo Loco Kicks off Apprentice-Themed Contest
El Pollo Loco is extending its recent appearance on NBC’s The Apprentice: Los Angeles with an online contest that lets fans mimic the show’s task for a chance to win tickets to the finale.
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Direct Marketing | Print
Franklin Mint Launches Campaign For Presidential Medallions
The Franklin Mint has launched a new campaign promoting a new series of presidential medals starting with space advertising and FSIs, which be followed up with promotions in its spring catalog and possibly direct mail later
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Marketer Harriet Carter has launched Fresh Finds, a spin-off of its flagship catalog. The new 56-page book is subtitled “Affordable Kitchen & Home Solutions” Bimmer, “The Magazine about BMW,” has mailed a 6″ x 9″ subscription trial package to (assumedly) BMW enthusiasts. The mailer features a soft offer of $19.99 for eight issues (one free). Finally, Cancer Fund of America Support Services seeks donations and offers free personalized address labels as an incentive. The package features a $10/$15/$25/other ask ladder, with the $15 level highlighted.