Engagement
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Acquisition
Doritos Gives Contest Winners Extra Airtime
Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.
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Acquisition
Happy Super Bowl Ending for Snickers
Masterfoods is keeping fans snickering over its own Super Bowl spot.
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Acquisition
Pizza Hut Expands Super Bowl Promo Via Mobile Promo
Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.
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Engagement
Supervalu Names Parker as Its First CMO
Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.
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Acquisition
Pizza Hut Puts Hidden Codes on Super Sunday Ads
Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.
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Engagement
Ford Goes on Spring Break
Ford is pitching its pickup trucks at a popular Spring Break locale next month.
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Direct Marketing | Print
Meet the Broker: Fabiola Molina
This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.
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Acquisition
Super Bowl Wannabes
Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors
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Engagement
Front-Wheel Drive
Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show
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Engagement
Free Beer
California beer drinkers are in for a treat. A new state law, allowing beer sampling in restaurants, took effect on Jan. 1. And brewers are rushing to