Engagement
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Engagement
Kraft Tackles Restaurant Competition, Boosts Marketing
Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company’s lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.
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Engagement
Virgin Signs 40,000 V.I.P. Members
Virgin Megastores isn’t that worried about Napster and iTunes.
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Acquisition
Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men’s basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.
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Engagement
AGs Encourage Strengthening of Age Verification at Bud.TV
Twenty-three state attorney generals sent a letter last week to Anheuser-Busch encouraging it to use a more effective age verification tool for its new entertainment Web site, Bud.TV.
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Acquisition
P&G Launches Multi-brand Campaign with Racing
Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.
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Engagement
Microsoft Rolls Out Xbox Rewards Program
Microsoft is rewarding diehard Xbox fans with free points and arcade games just for playing an online game.
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Acquisition
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.
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Engagement
FTC Readies Rebate Workshop for April
The Federal Trade Commission will host a public workshop on mail-in rebates to set a list of best practices for the industry.
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Engagement
P&I Postscripts
VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort.
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Engagement
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.