Engagement
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Acquisition
GNC Signs On for Apprentice Debut
Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.
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Direct Marketing | Print
PRC Rate Recommendations Due Out Monday
The Postal Regulatory Commission will announce its recommendations for postage rate hikes to the U.S. Postal Service Board of Governors Monday at 11 a.m.
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Direct Marketing | Print
Brookstone Posts Income, Sales Gains
Brookstone Inc. posted net income of $34.1 million for the fourth quarter, an increase over net income of $23.5 million in the prior-year period.
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Engagement
Nickelodeon Launches Slime Tour
Nickelodeon’s infamous slime is hitting the road.
The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.
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Direct Marketing | Print
Meet the Broker: Ed Bello
Today we meet Ed Bello, an ailment list specialist with Lighthouse List Co., Pompano Beach, FL. Bello provides list brokerage services for firms in the healthcare industry, such as Med-Care Pharmacy.
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Direct Marketing | Print
Delia’s Names Feldman CFO
Delia’s has named Stephen Feldman as chief financial officer.
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Engagement
Gap Insists Financial Woes Won’t Affect Product RED
Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO).
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Acquisition
AT&T Renews American Idol Sponsorship with Sweeps
AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.
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Direct Marketing | Print
Blurb Fatigue: Why Are Book Advertisements So Uninspired?
Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don’t sell books.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The National Trust for Historic Preservation offers a test for recipients to determine whether their home is a “Teardown Target”