Engagement
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Engagement
Casting Call
If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.
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Engagement
The British Invasion
Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that’s not the case with Tesco. The U.K. retail giant,
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Engagement
Fight Club
As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship
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Direct Marketing | Print
Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.
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Engagement
Back to the Future
Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional
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Acquisition
Beananza!
Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,
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Engagement
Bad Boy Marketing
It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.
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Acquisition
Do-It-Yourself Sweeps
Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons
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Engagement
Coupon Redención
So much for the myth that Hispanics don’t use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo