Engagement
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Engagement
Vitamin Water Samples at Top Spring Break Destination
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.
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Acquisition
Crown Royal Puts Contest Winner’s Name in NASCAR Title
A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.
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Direct Marketing | Print
The Brand Experience
(Multichannel Merchant) The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement
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Direct Marketing | Print
Credit Card, Insurance Acquisition Mail Rising
Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.
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Direct Marketing | Print
USPS Awards Northrop $874 Million Contract for Flats System
The U.S. Postal Service has awarded Northrop Grumman Systems Corp. an $874 million contract to build machinery that will sort flats in the order in which they are delivered.
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Engagement
Dancing With the Stars Hits the Streets Via Tour, Contest
ABC is hitting the road Monday with a tour and dancing contest to promote the second season of its hit show Dancing with the Stars.
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Engagement
Strawberry Shortcake Pushes Strawberries In-Store
Strawberry Shortcake has struck a deal to help sell strawberries to kids.
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Acquisition
Matzo Maker Hides Winning Codes for Passover
The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.
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Direct Marketing | Print
Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.
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Engagement
Fight Club
As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship