Engagement
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Engagement
Simon Malls Bring in Cabbage Patch Kids for Book Blast
Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.
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Acquisition
Marriott Builds Loyalty Via Instant-Win Game, Sweeps
Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.
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Acquisition
Hostess Revs Race Divas for On-Pack Game
Hostess is taking another spin around the track with the ladies
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Engagement
P&I Postscript
ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing
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Direct Marketing | Print
New Products and Services
Postal Optimizer: Uses “intelligent mail” technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities — Direct Group, Pennington, NJ
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Acquisition
Canon Sweeps and Giveaways as Part of Tennis Tourney Sponsorship
Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.
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Acquisition
Arby’s Offers Trip to Country Music Awards
Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Windsor Outfits meets prom season head-on with its 2007 collection of eventwear. In keeping with the theme (kinda) of academia, the New York Public Library offers a new freemium
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Direct Marketing | Print
DMA Double-Takes on Postal Rate Proposals
The Direct Marketing Association has back-pedaled on its earlier approval of postage rate increases suggested by the Postal Regulatory Commission last week and now expresses “disappointment” at portions of the recommendations.