Engagement
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Acquisition
Hyundai Puts Teams on Hunt to Locate Teammates
Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.
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Acquisition
McDonald’s Puts New Faces on Packaging
McDonald’s this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.
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Acquisition
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The spirit of the auld sod arrives in buttercream with the St. Patrick’s Day 2007 from Cheryl & Co. Whether buttercream frosted shamrock cut-out cookies arrive with a dessert plate, a lucky St. Patrick’s Day hat, they’ll go down a treat, with or without green beer.
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Direct Marketing | Print
Mailers Council Seeks to Delay Rate Implementation
The Mailers Council has petitioned James Miller, chairman of the U.S. Postal Service Board of Governors, to postpone by at least 120 days the date when the new postage rates and rules take effect.
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Acquisition
Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, Sweeps
Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort
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Engagement
Spa Finder Readies Consumer Expos
Aspen vacationers and Manhattan commuters will get free massages later this year at the first spa expos to be held in the U.S.
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Engagement
Draftfcb Launches Shopper Marketing Unit
Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas.
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Engagement
Mentos Hits the Road to Distribute Millions of Samples
Mentos is popping the top on an eight-month tour for the chewy mints.
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Engagement
Gerber to Put Coupon Booklets on 2.5 Million Cereal Boxes
Gerber Baby Products is lending its cereal boxes to other brands that want to reach new moms.