Engagement
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Acquisition
Ace Hardware Names Winner of Win-A-Store Contest
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.
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Engagement
General Mills Puts Stroke Survivors on Cereal Boxes
General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association
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Direct Marketing | Print
Meet the Broker: Tricia Fleming
Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.
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Direct Marketing | Print
Eddie Bauer Posts Income of More Than $63 Million
Eddie Bauer Holdings Inc. posted net income of $63.2 million for the fourth quarter, compared to a net loss of $12.8 million in the prior-year period
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Direct Marketing | Print
Cornerstone Brands Names Al-Fayez CEO
Cornerstone Brands has named Roxane Al-Fayez chief executive officer. She will be responsible for overseeing its catalogs, which include Ballard Designs, Frontgate and Garnet Hill.
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Acquisition
No Matter What You Do, Only Real Prospects Will Buy
Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.
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Acquisition
Edy’s Promotes American Idol-Themed Ice Cream with Trip to Finale
Edy’s is out with a sweepstakes tied to its new American Idol flavors.
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Direct Marketing | Print
Short Cuts
Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak.
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Engagement
Coca-Cola Debuts Vault Red Blitz Amid Major Sampling
Coca-Cola has debuted a new flavor in its hybrid energy drink Vault portfolio.
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Engagement
Wal-Mart Tallies Packaging Scorecard: 117 Products So Far
Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.