Engagement
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Engagement
Borders Names Harley to Boost Loyalty Initiatives
Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.
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Direct Marketing | Print
Postal Governors Rebut PRC on Catalog Rates
The U.S. Postal Service Board of Governors (BOG) has challenged the Postal Regulatory Commission on several of its rate recommendations, including those for standard mail flats, or catalogs.
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Engagement
Virgin Megastores Reprises Campus Tour
Virgin Megastores has set the lineup for its Virgin College Mega Tour, shifting to hip-hop from traditional rock.
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Acquisition
Volvo Hypes 2007 Pirates Treasure Hunt
Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World’s End.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society’s most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor’s subscription solicitation package promises “More than $500 worth of free stuff inside!”
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Engagement
Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards
Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.
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Engagement
Pepsico Sets Smart Spot to Music
Pepsico is putting another foot forward to extend its Smart Spot health-and-wellness initiative.
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Acquisition
Southwest Names Winner in Consumer-Generated Ad Contest
After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest.
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Direct Marketing | Print
Penobscot Indian MO Pharmacy Sold
The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports
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Acquisition
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.