Engagement
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Engagement
Ellen DeGeneres to Write American Greetings Cards
Popular daytime talk show host Ellen DeGeneres has partnered with American Greetings to produce a signature line of humorous greeting cards.
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Engagement
Gillette Turns Sponsorship of NASCAR Drivers into Reality Show
Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.
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Engagement
Starwood Hotels Offer Loyalty perks Via Online Auction
Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain’s Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences.
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Engagement
Papa John’s Ties Pizza Orders to Paying Taxes
Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business.
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Engagement
Silk Soymilk, Kashi Target Offices Via Sampling Effort
Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.
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Acquisition
Care Bears Celebrates 25 Years with Dodge Giveaway
American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car.
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Acquisition
Wish-Bone Serves Up Fashion Show Again
Wish-Bone brings new meaning to salad “dressing.”
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Engagement
Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results.
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Engagement
P&I Postscript
PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada
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Engagement
Arby’s Discount Card Program in Full Swing
Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.