Engagement
-
Engagement
Hostess Drives Happy Feet with Rebate Offer
Hostess is supporting the upcoming release of Warner Bros. Pictures’ Happy Feet on DVD with a rebate offer.
-
Engagement
Burt’s Bees Takes its Products on the Road
Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S.
-
Engagement
Hasbro Hypes Up Spider-Man 3 release with Toys, Promotions
Two month before its release, toymaker Hasbro is generating excitement around Columbia Pictures’ Spider-Man 3 with a new line of toys and games.
-
Engagement
Coca-Cola Launches Vitamin Infused Sparking Diet Coke
Coca-Cola plans another launch. This time it’s Diet Coke Plus.
-
Direct Marketing | Print
Live From NEMOA: An Association of Friends
The New England Mail Order Association differs from many other DM clubs in that it has always been a very personal organization. And that, said Tim Litle on Thursday, can make all the difference in the world.
-
Direct Marketing | Print
Live From NEMOA: Knowing It All is a KooKoo Idea
If you’re a small cataloger, knowing everything about your business — including the little stuff like how to pick, pack and ship things from the warehouse to how to post photos on your Web site — is essential to running your business.
-
Acquisition
Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push
Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew.
-
Acquisition
Subway Touts Fresh Fit Menu Via Bike Giveaway
Subway restaurants has extended its healthy eating theme with a bike giveaway.
-
Direct Marketing | Print
Meet the Broker: Jen Sager
Today we meet Jen Sager, vice president of the domestic division of brokerage accounts at American Name Services. Sager began her list career with the Orem, UT firm about 10 years ago.
-
Acquisition
Soft Scrub Launches Webisode from Apprentice Tie-In
The Dial Corp. is letting consumers create an ending to a Webisode it created during its task sponsorship on The Apprentice: Los Angeles.