Engagement
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Engagement
Star Struck
Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,
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Acquisition
Going to the Dogs
Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old
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Direct Marketing | Print
New Products and Services
www.pbpostalinfo.com: a new Web site that aims to guide mailers through the U.S. Postal Service’s latest rate changes — Pitney Bowes, Stamford, CT.
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Engagement
Denny’s Strikes Up Bowling Promo with 2 Million Coupons
Denny’s is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons.
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Engagement
Cal Ripkin Goes to Bat for Holiday Inn
Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand’s Look Again marketing effort.
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Direct Marketing | Print
Meet the Broker: Todd Schwartz
Today we meet Todd Schwartz, director of multicultural marketing at 21st Century Marketing. Schwartz is riding the growing wave of Spanish-language direct marketing.
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Direct Marketing | Print
Orvis Appoints McCready President
The Orvis Co. has named Ray McCready president. He moves up from vice president of merchandising and retail, a post he has held for the past five years.
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Direct Marketing | Print
Coldwater Creek Names Griesemer President/COO
Coldwater Creek has appointed Daniel Griesemer president and chief operating officer.
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Engagement
Borders Scales Back Rewards Program
Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week
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Engagement
1800 Tequila Campaign Sees Double Digit Growth
1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs.