Engagement

• Acquisition

  Bunny Hunt

  Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

• Direct Marketing | Print

  An Urgent Wake-Up Call

  The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s

• Direct Marketing | Print

  Insert Success Here

  Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do’s and don’ts: Test, test, test. Just because a catalog list works

• Direct Marketing | Print

  Custom Fit

  When considering a new delivery vehicle for an insert marketing campaign, don’t think one size fits all. Customizing the piece to suit a particular format

• Direct Marketing | Print

  Stone Age DM

  Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88.

• Engagement

  Sniff Sniff

  Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

• Engagement

  Brick by Brick

  Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

• Direct Marketing | Print

  Running Scared

  They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

• Direct Marketing | Print

  What Were They Thinking?

  Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,

• Direct Marketing | Print

  Walking on Sunshine

  Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need