Engagement
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Direct Marketing | Print
New Multichannel Effort Supports J.C. Penney’s Latest Women’s Brand
J. C. Penney Company, Inc. has launched she said, a contemporary career sportswear brand catering to the female professional. The private-label brand will be touted through the company
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Direct Marketing | Print
Numbers Show Catalogs Remain Viable For Delia’s
As previously reported, direct sales for apparel marketer Delia
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Direct Marketing | Print
Coldwater Creek’s Catalog Seen As Retail Booster
Coldwater Creek recorded a second-quarter net loss of $4.9 million, compared with net income of $3.1 million in second-quarter 2008. The company
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Direct Marketing | Print
J.Crew Talks Circ, Second Quarter Numbers
J.Crew Group pulled in $357.6 million during its second quarter, besting the $336.3 million it generated during second-quarter 2008. But the big news was in its direct mail outlook. Details, along with The Eavesdropper’s Take, follow.
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Direct Marketing | Print
DMA’s Lakshmi-Ratan Lands At Pitney Bowes
Pitney Bowes has tapped former Direct Marketing Association executive Ramesh Lakshmi-Ratan to serve as its president of its Document Messaging Technologies (DMT) unit.
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Acquisition
Hershey Video Contest Seeks College Football Fan
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion
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Acquisition
Success Rice Budget-Friendly Meals Win Gift Cards
Budget conscious consumers can help each other out in a new contest from Success Rice that asks its customers to share recipes that can feed four people at home for $10
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Direct Marketing | Print
Talbots Talks Catalog Circ Amid Rough Second Quarter
The Talbots, Inc. generated second-quarter sales from continuing operations of $304.6 million, compared with $395.2 million during second quarter 2008. The apparel marketer recorded a net loss of $24.5 million during its most recent quarter, compared with a net loss of just under $25 million a year ago.
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Direct Marketing | Print
Vertis Names Calta Chief Marketing Officer
Vertis Communications has named Kathy Calta chief marketing officer.