Engagement
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Direct Marketing | Print
DMA U.K. Blasts Strike Against Royal Mail
An impending strike against Royal Mail, the U.K.’s postal service would drastically hurt business in the country, the U.K. Direct Marketing Association said Thursday.
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Direct Marketing | Print
Abercrombie DM Sales Rise 9% in October
Abercrombie & Fitch posted net sales of $248.2 million for the five-week period ended Oct. 3, a 10% decrease from $275.4 million in the prior year.
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Acquisition
McDonald’s Essay Contest Offers Kids Trip to Winter Games
McDonald’s is offering kids a chance to attend sporting events at the 2010 Olympic Winter Games in Vancouver, an opportunity many people cannot afford due to the high costs of the tickets
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Engagement
P&G to Market with Olympic Team USA Athletes
Procter & Gamble has inked a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver
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Direct Marketing | Print
Meet the Broker: Paul Kolars
Today we meet Paul Kolars, a partner, along with along with Linda Klemstein and Keely Vazquez in St. Paul, MN-based Trimax Direct. Trimax has been in business since 2000.
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Acquisition
Hostess Rebate and Sweeps Promotes DVD Release
Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD
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Engagement
Loyalty’s Lost Mantra: Relevant Messaging
In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra
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Engagement
Del Taco Offers Free Tacos in Exchange for Loyalty
Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub
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Engagement
P&I Postscripts
RENAISSANCE HOTELS: this fall is offering guests who pay with an American Express Card for a weekend stay will receive a voucher redeemable for their choice of a $50 complimentary gift card