Engagement
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Direct Marketing | Print
Meet the Broker: Jeff Bisset
Today we meet Jeff Bisset, president of London, Ontario’s Interact Direct Marketing Inc., a business he owns with partner Paul Jensen. A relative newcomer to list brokerage, he sees lots of potential in the field despite the more restrictive landscape in Canada.
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Direct Marketing | Print
Radware Tries Heroic Approach With Alteon Campaign
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.
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Data Driven ROI
Banks Promoting More Rewards: Mintel
In the first three quarters of 2009, nearly a third of banks (31%) were offering rewards via direct mail for checking customers, compared to just 13% in 2007, according to new analysis from Mintel Comperemedia.
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Acquisition
Yellow Tail Goes Fishing for a Name
Yellow Tail, the Australian-based wine brand owned by Cassella Wines, says they’ve got a new Chardonnay ready to roll in early 2010
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Direct Marketing | Print
Colonial Williamsburg Closes Catalog, Axes 16
The Colonial Williamsburg Foundation said Friday it was shuttering its mail-order catalog next spring and laying off 16 employees.
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Direct Marketing | Print
Royal Mail Launches Direct Mail Postage Sale
Following the lead of the U.S. Postal Service, Royal Mail has launched a sale on direct mail rates in the U.K.
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Acquisition
New Innovations in Games and Sweeps
2010 will be a big year in innovation in games and sweepstakes
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Engagement
Five Decisions that Drive Customer Loyalty
This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you
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Direct Marketing | Print
Mailing Groups Say New Postal Forum Won’t Be a Bully Pulpit
A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service.
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Direct Marketing | Print
Campaign/Client News: Air Wick, Hanesbrands
Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.