Engagement
-
Engagement
Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality
Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyj joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the […]
-
Engagement
Denny’s CMO on Stopping its Sales Free Fall
By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated […]
-
Direct Marketing | Print
Chief Marketer Listline April 18
Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.
-
Engagement
3 Missed Opportunities in Customer Loyalty
Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of […]
-
Engagement
Experience Marketing is the New Integrated Marketing Model
Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.
-
Direct Marketing | Print
Chief Marketer Listline April 12
Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.
-
Digital
Returns Fraud Hurting Online Retailers: Study
The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.
-
Direct Marketing | Print
USPS Must Delay 5-Day Delivery Plan
Congress has forced the USPS to delay its switch to 5-day mail delivery.
-
Engagement
7-Eleven Turns App Development Over to Customers
7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.
-
Direct Marketing | Print
Chief Marketer Listline April 5
Lists featured this week include National Review and Coverking Package Inserts.