Engagement
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Engagement
Rebranding Sets America’s Cup on the Right Course
A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.
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Direct Marketing | Print
Chief Marketer Listline Sept. 22
Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.
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Engagement
5 Ways for Retailers to Improve Customer Retention
Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful […]
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Engagement
First Lady Urges Marketing of Healthy Food to Kids
First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.
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Data & Analytics
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want
Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?
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Direct Marketing | Print
Chief Marketer Listline Sept. 15
Lists featured this week include Casual Living Magazine and Highlights Hello.
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Engagement
Fall Marketing Campaigns, With an Eye on Holiday Sales
It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
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Direct Marketing | Print
Chief Marketer Listline Sept. 9
Lists featured this week include MyTwinn and Discount Dance Supply.
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Engagement
Dunkin’ Donuts Apologizes for Blackface Ad
Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.
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Engagement
Branding Battle Wages for Sochi
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics.