Engagement
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Acquisition
Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day
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Data Driven ROI
Sports and Loyalty Marketing Help Papa John’s Bring in the Dough
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.
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Direct Marketing | Print
Use All Five Senses in B2B Marketing
Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.
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Engagement
Marketing Wizardry Pulled Hostess Back from the Brink
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
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Engagement
How Grocers Transform Traditional Shopping Habits with Digital
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
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Acquisition
Designing a Successful Lead Gen Form
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
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Direct Marketing | Print
Direct Mail in the Digital Communication Era
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.
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Engagement
Subaru Winterfest Amplifies Experiential Side
Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.
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Engagement
“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue
With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.
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Direct Marketing | Print
What’s Your B2B Story?
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.