Engagement
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Engagement
Westin Puts $15 Million Against its new “Well-Being Movement” Campaign
This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.
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Engagement
A Surprising Presence at SXSW with Charitable Guerilla Marketing
One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.
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Direct Marketing | Print
When Personalization Goes Wrong—And Ways to Make it Right
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
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Direct Marketing | Print
Direct Mail Tips: Length, Timing and Segmentation Matters
“The more you tell, the more you sell” is still the mantra for many direct mailers.
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Acquisition
LeadsCon New York Call for Speakers
The LeadsCon New York call for B2B and B2C speakers is open.
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Direct Marketing | Print
Six Factors for Bridging Direct and Brand Marketing
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
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Acquisition
How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
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Engagement
Tech Trends: Wearables, WhatsApp, Instagram and Beacons
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
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Engagement
Unlikely Friends—ConAgra and P&G—Pair for Cause Marketing Campaign
ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.
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Engagement
Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event
Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.