Engagement
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Engagement
American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit
American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.
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Engagement
Rescue Animals Marketed with IKEA Furniture
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
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Direct Marketing | Print
Chief Marketer Listline July 30
Lists featured this week include Barco Products and Uncommon Investor.
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Engagement
Developing the Right Multichannel Strategy to Support Customer Acquisition
Here are four strategies that will help you develop the right multichannel mix for your brand.
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Direct Marketing | Print
Chief Marketer Listline July 21
Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in.
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Direct Marketing | Print
Chief Marketer Listline July 15
Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.
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Engagement
Snickers, Volkswagen, Visa, Nike Play in the World Cup
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
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Direct Marketing | Print
Chief Marketer Listline July 9
Lists features this week include SHAPE America and HVAC and Plumbing Product News.
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Data & Analytics
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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Engagement
How to Make Events Work Harder
How marketers can improve the results of events through data collection, attendee types and behavior and more.