Engagement
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Acquisition
The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
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Engage & Convert
Extending Your Event With Social and Mobile
For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.
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Acquisition
3 Reasons Your Employees Should Be Thought Leaders
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.
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Acquisition
Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.
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Engage & Convert
Don’t Spoil Secrets with Retargeting: 5 Tips
These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer […]
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Engagement
Storytelling Critical to Viral Video Share
Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.
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Acquisition
DQ’s Marketing to “Fans,” Not “Customers,” Pays Off
As Dairy Queen’s sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.
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Acquisition
Wells Fargo’s Total Market Approach Journey
Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.
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Acquisition
Heineken’s Media Director on Being Smarter, More Measurable
Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.
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Engagement
Why Your Live Event Team Needs to Go Hollywood
Live events and blockbuster movies both want to create a meaningful experience. Here’s 4 ideas your event team can steal from Hollywood.