Engagement
-
Demand Gen
5 Tips for Better Content Marketing Metrics
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.
-
Engage & Convert
World’s Top Marketers Offer 10 Tips
Yes, we all want to hear from the world’s top marketers. These 10 give us their tips on a variety of marketing topics to help us do our jobs better.
-
Engagement
How and Why Americans Grocery Shop
Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.
-
Acquisition
From Screens to Stores: Getting Millennials into Bricks-and-Mortar
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
-
Acquisition
Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
-
Engagement
For Bud Light, “No” Means a Damaged Brand
The Bud Light “Up for Whatever” campaign came under attack after a thoughtless scroll was added to the bottle’s labels.
-
Acquisition
Marketers Spending 30% of Budgets on Visual Assets
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
-
Engagement
Loyalty Programs Forecast: Sunny, But Clouds on the Horizon
U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.
-
Acquisition
Coca-Cola Introduces Mobile Fitness Tracking Site
A new mobile fitness tracking site turns on Coca-Cola’s 2013 commitment to support physical fitness programs.
-
Acquisition
Target to Get More Personal with Customers
Target is upping its data game to learn more about its customers so it can be more personal in its communications.