Engagement
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Acquisition
Culinary Experts Star in KitchenAid Video Marketing Series
KitchenAid’s six-episode video marketing series stars a group of culinary experts who use KitchenAid knives to prepare signature dishes.
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Acquisition
Attention Burger Lovers—Design your own McD’s Burger
At BurgerBuildOff.com McDonald’s want Chicagoans to build a burger that will become an icon of the city.
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Acquisition
Buffalo Wild Wings VP Marketing on Points of Difference
Buffalo Wild Wings VP Marketing, Bob Ruhland talks about the urgency to solidify itself as the iconic sports brand in the restaurant space.
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Acquisition
7 Places to Post Video for Marketing Results
Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading text.
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Engagement
Don’t Just Be a Talking Head in B2B Video
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.
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Acquisition
Old Spice Uses Instagram Tags for Wacky Game
Old Spice has come of age, introducing a wild game on Instagram where players use tags to move a story along.
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Engage & Convert
4 Steps to Creating Omnichannel Engagement
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
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Acquisition
7 Things Marketers Should Know About the New FTC Social Media Guidelines
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.
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Acquisition
Influencer Marketing Moves Beyond the Comfort Zone
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.
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Acquisition
The Battle Between Native Advertising and Content Marketing
This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.