Engagement
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Acquisition
3 Ways to Reap the Benefits of Marketing Automation in 2017
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.
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Acquisition
Are you Fruity or Floral? Sephora Wants to Know
Been spritzed at Macy’s lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.
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Acquisition
Amazon Go: A Bold, Inevitable Retail Revolution
Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.
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Acquisition
Taco Bell Looks to Social Fans for Video Content Inspiration
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
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Acquisition
6 Ways to Remain Competitive with Millennial Marketers
Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.
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Acquisition
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
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Engagement
Oversimplifying the Paradox of Choice
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
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Acquisition
5 Ways to Set Goals and Measure Social Media Marketing
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
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Engagement
Messaging vs. Storytelling: The Evolution of Brand Communication
Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.
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Acquisition
Five Considerations on the Health & Wellness Shopper Journey
“Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.