Engage & Convert
-
Acquisition
How to Successfully Connect with Insta-Communities
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
-
Acquisition
Why Brand Name Recognition Isn’t Worth Much on Mobile
As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]
-
Acquisition
5 Recent Major Moves to Leverage for Your Marketing Strategy
Lessons learned for you to apply to your own marketing strategy and campaign work.
-
Acquisition
Marketing to the LGBTQ Community: How to Get it Right
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
-
Acquisition
Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
-
Acquisition
The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
-
Acquisition
Six Reasons Brands Should Use Health & Wellness Influencers
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
-
Acquisition
Michael Phelps Mix-up on SI’s Cover: Nike or Under Armour?
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
-
Acquisition
McDonald’s Puts Activity Trackers in Happy Meals
McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
-
Acquisition
PepsiCo is Exclusive Twitter Promoted #Stickers Partner
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.