Engage & Convert
-
Acquisition
3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.
-
Acquisition
Mobile Advertising 101: Ad Types, Performance, Measurement
Here’s everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.
-
Acquisition
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.
-
Acquisition
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
-
Acquisition
American Airlines Shows Off its Chicago Cubs Fandom
America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs.
-
Acquisition
Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.
-
Acquisition
10 Tips to Set Your Content on a Viral Trajectory
There are 10 important qualities that must be in place before your content can go viral.
-
Acquisition
NASCAR CMO Jill Gregory on Challenges to Keep Loyal Fans
NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.
-
Data Driven ROI
What’s Killing Your ABM Strategy and How to Fight Back
Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.
-
Acquisition
Lessons From Trump’s and Clinton’s Marketing Strategies
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump’s and Clinton’s marketing strategies have shaped the polls.