Engage & Convert
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Acquisition
3 Elements When Considering Brand-based Gamification Marketing
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
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Acquisition
Zagat Pop-Up Shop Serves Tiny Morsels of Food
Zagat’s “Tiny Café” pop-up shop offered samples of mini morsels of foods served by some of New York City’s finest restaurants.
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Acquisition
7 Content Marketing Strategies To Squash Your Competition
Here are seven creative content marketing strategies that have proven to work in digital.
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Acquisition
Catch ’em While They’re Hot—Seal the Deal with Video
Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.
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Acquisition
Dior, IKEA, Many Others Adopting VR and AR Technologies
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
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Acquisition
The Pressure is On for CMO’s to Detect/Thwart Disruptors
The burden is once again on the CMO to play an active role in disruptive marketing: To keep watch on emerging threats from disruptors.
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Acquisition
The Best Time to Post on Social: Report
If you’re wondering what is the best time to post on social those wonderful marketing tweets and other social content you’ve been working on, this report is for you. TrackMaven tracked millions of social posts from more than 17,000 brands across the globe to understand what the best time and day are to post. Here […]
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Acquisition
Shake Shack’s Edwin Bragg on the Key to its Marketing Success
Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Edwin Bragg shares how it happens.
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Acquisition
Nescafé “Mug Chain” Engages 15 Million
So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media?
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Acquisition
Rebrand or Brand Adaptation? What’s the difference?
What’s the difference between a rebrand and a brand adaptation? It’s important to know the difference.