Engage & Convert
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Acquisition
Are you into Video Marketing? How and Why All B2B Marketers Should Be
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
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Acquisition
3 Tips to Get Those Black Friday & Cyber Monday Emails Open
To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.
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Acquisition
Chicken of the Sea Puts Gamification in Play to Sell EZ-Open Cans
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
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Acquisition
5 Ways to Maximize Offline Engagement at Your Live Events
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
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Acquisition
Starbucks Drops its Maligned Holiday Red Cups in Favor of Customer Creations
More than 1,200 individual submissions came in to design Starbucks’ Holiday Red Cups. The designs were crowdsourced from customers on Instagram.
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Acquisition
6 Marketing Lessons from Trump’s Campaign
John Quench from the Harvard Business School says the marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.”
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Acquisition
How National Geo, Others, Repurpose One Piece of Content Across Multiple Platforms
Nat Geo has quadrupled the number of videos it creates to reach multiple audiences with the same repurposed marketing content.
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Acquisition
7 Tips to Get Your Social Content in Front of the Right Eyeballs
Getting your social content seen can be a herculean task. The good news is that seven agency execs from the Forbes Agency Council have some advice for you.
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Acquisition
5 Must-Have Elements for Influencer Marketing Sales Success
Influencer marketing will become a core component of many marketing strategies this holiday season, much more goes into crafting an effective program than simply incorporating influencers.
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Acquisition
Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner
The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors. Its fans really came through and voting is now underway.