Engage & Convert
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Acquisition
Are you Fruity or Floral? Sephora Wants to Know
Been spritzed at Macy’s lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.
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Acquisition
Amazon Go: A Bold, Inevitable Retail Revolution
Amazon Go is a game-changer for retail overall. Here’s why this model, which skips store checkout lines via a smartphone app, will work.
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Acquisition
Taco Bell Looks to Social Fans for Video Content Inspiration
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
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Acquisition
6 Ways to Remain Competitive with Millennial Marketers
Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.
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Acquisition
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
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Acquisition
5 Ways to Set Goals and Measure Social Media Marketing
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
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Acquisition
Five Considerations on the Health & Wellness Shopper Journey
“Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.
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Acquisition
Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
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Engage & Convert
How to Streamline the Application Process and Increase Conversion
Delivering a simple, smooth and safe application process for consumers can be challenging. It’s important to able to do so without incurring additional risk or compromising security.
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Acquisition
The Life of Carnival Cruise Lines CMO Kathy Mayor
CMO.com talks with CMO Kathy Mayor about Carnival’s target, digital marketing successes, partnerships, marketing priorities and lots of other stuff.