Engage & Convert
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Acquisition
A Super Bowl Spot is No Longer an Ad, It’s Content
A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.
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Acquisition
Pre-Super Bowl Marketing is an All-out Blitz
Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday.
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Acquisition
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
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Acquisition
Marketing Strategies to Increase Customer Loyalty
Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.
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Acquisition
Lady Gaga Appears in Tiffany & Co.’s First TV Spot
Lady Gaga appears in Tiffany & Co.’s first TV spot airing just before she takes the world’s biggest stage for the half-time show.
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Acquisition
Guacamole Cannoli Anyone? Compliments of Honda for the Super Bowl
In addition to making its first TV debut during the Big Game this weekend, Honda is cooking up some Super Bowl snacks of its own—with free delivery!
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Acquisition
PowerBar’s Gutsy Deal with Ryan Lochte
Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.
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Acquisition
In Stores, Retailers Get Personal to Fight E-Commerce
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
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Acquisition
Heineken USA CMO on Dos Equis “Most Interesting” College Football Playoff Deal
Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.
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Acquisition
In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic
More often, consumers, in particular Millennials, make purchases based on the brand’s corporate social responsibilities.