Engage & Convert
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Engage & Convert
Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.
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Acquisition
14 Brands Show Us How to Use Instagram
Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.
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Acquisition
Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
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Acquisition
Small Fish in a Big Pond? Tips to Crush the Competition
You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.
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Data Driven ROI
B2B Lead Gen By the Numbers: Infographic
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer’s exclusive survey.
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Acquisition
Taco Bell—Cult-Like and Performing Weddings: CMO Marisa Thalberg
Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.
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Acquisition
How American Greetings Aligned with Digital to Sell Greeting Cards
Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.
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Acquisition
Oreo Sweepstakes: Show Us Your Dunking Moves!
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.
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Acquisition
Bud Light to You: Let’s be Friends … for at Least 10 Years
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.
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Acquisition
Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.