Engage & Convert
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Acquisition
Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
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Acquisition
As Bee Populations Decline, Cheerios’ Buzz the Bee Disappears from Boxes
Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.
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Acquisition
Social Video Best Practices for Digital-first Brands
Here are three social video best practices that are putting digital-first brands on top.
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Acquisition
Continental Tire MLS Sponsorship Reward is Loyalty and Purchases
Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.
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Acquisition
Jameson Opens $13 Million Consumer Experience
Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.
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Acquisition
Top Execs Offer Solutions to Top Marketing and Advertising Challenges
Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.
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Acquisition
Wendy’s NCAA Partnership Kicks Off 3 Weeks of Madness
Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.
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Acquisition
In a Shift, AB InBev Pitches Lime-A-Rita Exclusively to Women
The new Lime-A-Rita campaign, “Make it a Margarita Moment,” was crafted after an incredible amount of time was spent listening to its female customers.
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Acquisition
Blue Apron Finds a Way to Differentiate Among Foods-in-a-Box
Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.
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Acquisition
King’s Hawaiian Shuns Agencies; Lifts Sales Big Time
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.