Engage & Convert
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Data Driven ROI
Marketing Automation Helps Cataract Steel Expand Customer Base
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
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Acquisition
Bud Reprises Controversial “America” Summer Campaign
Bud’s new campaign features labels modified to include words and phrases central to American history, like lyrics from “The Star Spangled Banner.”
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Acquisition
Hollister Launches Docu-Series on AwesomenessTV
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
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Acquisition
Forget About Renting a Room, Airbnb Hosts Sweden’s Archipelagoes and Vast Waterways
The Sweden on Airbnb “Free to Roam” campaign lists the country’s vast public lands in the same style as a homeowner would post a listing.
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Acquisition
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K “Own It” campaign to the U.S.
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Acquisition
5 Influencer Marketing Trends That Are Changing the Game
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
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Acquisition
The Differences Between Brand Experience, Experiential and Events
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.
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Demand Gen
Attention Tech Marketers: The C-Suite is Your Target Market, Too
If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here’s what that entails.
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Acquisition
Airbnb, the Digital Disruptor, Launches a Print Magazine
Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world
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Acquisition
Degree Deodorant Samples New Product with Dry Cleaner
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.