Engage & Convert
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Demand Gen
Creating Content to Make Your Brand Pop: Webinar
Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.
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Acquisition
How to Use Instagram for Customer Service
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
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Acquisition
Kimberly-Clark’s Creative Strategy to Hire “Original Thinking” Millennials
Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.
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Acquisition
The Oreo Wonder Vault Surprises Contest Entrants
The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.
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Acquisition
How to Implement a Hyperlocal Social Media Strategy
Tips to get in front of consumers using a hyperlocal social media strategy.
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Acquisition
NBA Jersey Sponsorships Sign Six Brands
The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.
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Demand Gen
Customers Should Be the Focus of Your B2B Story
Want to tell better B2B stories? Put your customer at the center of the tale.
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Acquisition
Wharton Marketing Guru Calls Out New Approaches for the CMO
The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.
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Acquisition
Coke Turns Labels into Wristbands for Music Festivals
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
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Acquisition
Doritos Helicopters Drop New Chips on Minnesota
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.