Engage & Convert
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Demand Gen
Breaking Down the Art of Social Selling
Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?
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Acquisition
Marketers Own Experiences Change Views About Sexism/Diversity: Cannes
Marketers from AT&T, P&G and Unilever share thoughts and personal experiences that drove them to change how their campaigns go to market.
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Acquisition
Nestlé Invests in Meal Delivery Service
Nestlé has led $77 million in new funding for startup meal delivery service Freshly, that was also supported by existing investors.
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Demand Gen
Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
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Acquisition
How Coca-Cola Turned a Romanian Music Festival into a Fashion Trend
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
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Engage & Convert
B2B Marketers Need to Consider User Experience in Mobile
B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.
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Acquisition
Gap Celebrates Pride Month with T-Shirts, Donations
Gap, tapping into its long history of promoting equality, is celebrating Pride month with the United Nations Foundation and its Free & Equal program.
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Acquisition
11 Inventive Ways to Use Augmented Reality
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.
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Acquisition
How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
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Acquisition
2017 PRO Awards Winners Announced at Mastering Brand Activation
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!