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Email
Uh, Oh … Congress May Revisit Can Spam
In a move that has “this could be very bad” written all over it, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.
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Email
Your E-mail Sells More than the Products You Feature
In a surprising finding, one marketer has determined that the majority of sales resulting from her e-mail campaigns are not of products featured in the messages.
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Email
E-mailer Sues InfoUSA Claiming Patent Infringement
A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.
What
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Email
Stupid Research Watch: More Garbage “Lost Productivity” Numbers
The average Internet user spends 16 seconds per message to determine that an e-mail is spam and delete it, according to a study released by Wellesley, MA-based Nucleus Research.
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Email
E-Mailer Sues InfoUSA Claiming Patent Infringement
A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.
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Email
New Technology Creates Drop-Down Windows for Subject Lines
California start-up Advenix has introduced new technology that allows e-mail senders to include drop-down windows in subject lines that activate when recipients
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Email
E-mail List Killers: Complainers Can Get Your Messages Blocked
Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.
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Email
They’re not as Stupid as You Think: Study
The typical consumer is a heck of a lot smarter about e-mail than most marketers and Internet service providers think, according to a study due out from the E-mail Sender and Provider Coalition today.
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Email
New Anti-Spam Initiative Launches
A new consumer-focused anti-spam initiative has launched out of California
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Email
State No-E-mail Registries Fall Well Short of Projections
New figures released by Utah and Michigan indicate that e-mail marketers are either unaware of the two states’ so-called child-protection do-not-e-mail registries, are ignoring them or are working around them en masse.
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